Juliana's copy, word for word. GOLD = a fact the studio still needs to confirm. GREEN = a build improvement we're folding in. BLUE = a HighLevel merge field or trigger link. Every claim button in every email is a trigger link: it tags the click (the test's winning metric) and forwards to that path's checkout page.
| Send | Path A — control | Path B — quiz |
|---|---|---|
| Day 1 (launch) | M1 · A $20 way in | Q1 · Quiz email |
| On quiz submit | — | R1 · Result email (1 of 3) |
| Day 3 | M2 · What happens on the mat | Q2 · Quiz reminder (non-takers) |
| Day 6 | — | Q3 · Straight offer (still non-takers) |
| Day 8 | M3 · Straight answers | M3 · quiz-path opening line |
| Wed Nov 11 | M4 · Last reminder | M4 · Last reminder |
Dates are day-offsets on purpose: the plan's Wednesday Oct 28 launch is buildable, and a Friday Oct 30 or Monday Nov 2 launch keeps every gap and the Nov 12 deadline intact while leaving room for a seed-test send first. One tiny catch we fixed from the plan doc: the schedule table says Q2 goes Friday Oct 30, the Q2 section said Thursday Oct 29 — the build uses the table.
Hi {{contact.first_name}},
A while back you asked about martial arts for your child. Then life got busy.
Now that fall has settled into a routine, here's an easy way back in.
Through Thursday, November 12, your child gets 20 days of karate classes VERIFY: classes/week or unlimited and a Red Dragon T-shirt. That's a $99 value for $20 with code FALL26, and we're opening it to the first 15 families only.
Why 20 days? One class tells you almost nothing. Twenty days is long enough for your child to learn the basics and get comfortable with the instructors and the other kids, and long enough for you to watch it happen and decide for yourself whether karate is a fit.
How to claim it:
$20 at checkout. We call you to set the start date. trigger link → checkout A VERIFY: checkout link
VERIFY: sender name, Red Dragon Karate
P.S. Only 15 families get this price, and it ends November 12. Questions first? Reply, email VERIFY: contact email or call VERIFY: contact phone. A real person answers.
Hi {{contact.first_name}},
When parents ask what karate does for kids, I point them to what happens on the mat. In the first 20 days, your child works on four things.
The first is attention. Every drill starts with listening to an instruction and then doing exactly that.
Respect comes next, and on the mat it looks like bowing in, greeting the instructor, and listening while someone else is talking.
Each belt has clear requirements, so your child gets a goal they can see, practice for, test on, and earn.
The last piece is standing tall. Your child learns to use a strong voice, set boundaries, and know when to get an adult, along with the physical basics.
No class changes a child overnight, and every kid moves at their own pace. That pace is why we give families 20 days instead of a single visit. Twenty days is enough time to see the progress for yourself.
VERIFY: one real parent quote with written permission, or this line comes out
Your child's 20 days of classes and a Red Dragon T-shirt are $20 with code FALL26 (normally $99) through Thursday, November 12. OPTIONAL: [number] of 15 spots still open as of this morning
Claim my child's 20 days for $20VERIFY: sender name, Red Dragon Karate
P.S. Not sure if your child is ready? Reply and tell me their age. I'll give you an honest answer.
Hi {{contact.first_name}},
If you've meant to claim your child's 20 days but haven't, one of these questions is probably in the way. Quiz path swaps this line for: "Whether or not you took the quiz, these are the questions parents ask most."
Is my child ready? If they're age 5–14, yes. No experience needed.
What happens in a class? About VERIFY: minutes of stance, movement, first techniques and how class works, led by VERIFY: instructor setup.
How often can they come? VERIFY: classes per week, or unlimited during the 20 days
Where and when? At VERIFY: address. Classes run VERIFY: days and hours. We'll pick a start date when we call.
What should they wear? Comfortable clothes. Their Red Dragon T-shirt is theirs to keep VERIFY: given at first class.
Any paperwork? A short release form before the first class. We'll send the link VERIFY: how.
What does it cost? $20, paid at checkout with code FALL26. That's it. VERIFY: no other fees
What happens after day 20? You decide. We'll show you how your child did and walk you through our programs and pricing. There's no obligation and no surprise charges.
The offer ends Thursday, November 12.
Claim my child's 20 days for $20VERIFY: sender name, Red Dragon Karate
P.S. Question not here? Reply, or call VERIFY: contact phone.
Hi {{contact.first_name}},
This is my last email about this offer. It ends Thursday, November 12 at VERIFY: time and time zone.
Until then, your child gets 20 days of karate classes and a Red Dragon T-shirt, a $99 value for $20 with code FALL26. Claiming takes a minute. We'll call to set a start date that works for you.
After Thursday, the price goes back to $99 VERIFY.
Claim before Thursday, Nov. 12$20 at checkout with code FALL26. We call you to set the start date.
VERIFY: sender name, Red Dragon Karate
Hi {{contact.first_name}},
A while back, you showed interest in martial arts for your child.
Here's something most parents don't realize: kids come to karate for very different reasons. Some need a place to burn off energy. Some need to find their voice. Some need help with focus. A good first month looks different for each one.
So we built a quick quiz. Five questions, about 60 seconds. At the end you'll see:
• Your child's karate profile
• What their first 20 days with us would look like
• A fall offer we're opening to the first 15 families only
FIXED: contact-tracked link, no email in the URL — same prefill, safer plumbing
VERIFY: sender name, Red Dragon Karate
P.S. No right or wrong answers. It's about your child, not a sales pitch. The fall offer is real, though, and it ends Thursday, November 12.
Hi {{contact.first_name}},
Thanks for taking the quiz. Based on your answers, your child is an Energy Channeler.
Kids like yours don't need less energy. They need somewhere to aim it. Karate gives them hard work they enjoy, and clear rules for when to go all out and when to be still. VERIFY: "Parents tell us that second part shows up at home" — only if true
That's why we give families 20 days instead of a single visit. It's enough time for your child to settle in and for you to see the change yourself.
Through Thursday, November 12, your child can have 20 days of classes and a Red Dragon T-shirt, a $99 value, for $20 with code FALL26. It's open to the first 15 families.
Claim my child's 20 days for $20VERIFY: sender name, Red Dragon Karate
P.S. You mentioned {{contact.held_back_reason}} has held you back. The matching objection line drops in from the quiz answer — wired via custom field, with her one-size fallback ("Only 15 families get this price, and it ends November 12") if we want to simplify v1.
Hi {{contact.first_name}},
I sent you a 60-second quiz on [launch day] about what kind of martial artist your child is. Five taps, and you'll see their profile, what their first 20 days would look like, and the fall offer we're opening to 15 families.
Take the 60-second quizVERIFY: sender name, Red Dragon Karate
[M1 body as above, scarcity lines removed]
Want to know which approach fits your child first? Take the 60-second quiz.
Claim my child's 20 days for $20VERIFY: sender name, Red Dragon Karate